Reports to: CD

We are OK COOL. Strategic and (very) creative partners to the world’s leading brands. Built for social, targeting Gen Z and young millennials. Campaigns, content, creators. Global af.

Our clients include some of the biggest, best brands on the planet. (Not exaggerating!) 

We are looking for a Senior Creative, Copy with an exceptional knowledge of the social media and (sub)cultural landscape; a content-obsessed creative who can deliver social-first, top-notch ideas and strategy. You’ll be a meme maverick, viral sensationalist, super reactive culture freak who can provide creative concepts that entertain, educate, inspire and work smart to bring our brand worlds to life. 

You’re on the bleeding edge of trends; have a deep understanding of community building and engagement. You’re a subculture investigator and initiator; you have a sharp eye for good content and a keen interest in storytelling. You’re someone who can craft words that move people and develop the big ideas that guide our social-first campaigns. You’ll help translate briefs into scroll-stopping creative concepts, write scripts and captions that capture brand voice, and collaborate closely with strategy, design, and production to bring ideas to life across video, static, and emerging formats.

You will join our creative team to serve on one of our biggest accounts, assisting with day to day content tasks, helping deliver viral-worthy content and campaigns centered around insightful BIG IDEAS while fostering an environment of collaboration and continuous learning.

Working at OK COOL as a Sr Creative, Copy you have an eye for what’s trending and know how to translate that into a kick-ass idea for any client across fashion, beauty, sports, travel, tech, lifestyle, and more.

When it comes to social content, you understand the in’s and out’s of what’s making the internet tick and can come up with endless ways to establish and execute social strategies in quick, efficient, impactful ways. If you’ve made a hobby out of doom-scrolling and a part-time job out of sending your friends memes and viral videos all day—and want to get in on the fun and make some magic—then this is probably the job for you.

Responsibilities:

• Lead and Create: Develop original, platform-specific ideas for social media campaigns, content series, brand activations, and always-on programs across platforms like Instagram, TikTok, X, YouTube, and emerging channels.

• Hands-on Crafting: Write compelling, platform-native copy for short-form video, social posts, campaign messaging, and influencer content. Script, storyboard, and oversee tone-of-voice across creative execution. 

• Team Collaboration: Partner closely with designers, editors, copywriters, strategists, client services and influencer managers to execute work from brief to launch. Collaborate with editors and production teams to ensure the storytelling and tone land in the final cut

• Creative Oversight: Provide direction and feedback to junior creatives and freelancers to elevate the overall creative output.

• Client Interaction: Present ideas and concepts in a clear, compelling way to both internal stakeholders and clients.

• Quality Control: Ensure all creative work meets agency standards and aligns with the brand voice, tone, and objectives.

• Trends & Culture: Stay on top of and help with the evolution of OK COOL’s style and brand to be leaders in the industry. Stay ahead of social and cultural trends, platform updates, creator innovations, and viral moments—turning them into opportunities for your clients.

What we look for:

• Proven experience (4+ years) in a creative role within a social advertising agency or working for a brand with experience in ideating and producing social content

• Strong portfolio showcasing a social-first approach to content and always-on creative- we’re looking for evidence of your concepting and writing skills- from quippy lo-fi content, to deeper storytelling or scripting

• Demonstrated ability to illustrate ideas across multiple mediums/formats, primarily social-first static content and video

• Positive outlook on administrative tasks and ability to treat creative and non-creative needs equally

• Basic to intermediate-level proficiency in CapCut (or similar editing software) and the full Adobe Creative Suite (primarily Photoshop, InDesign, Illustrator, Acrobat, and Premiere Pro) 

• Complete knowledge of Google Slides, Sheets, and more

• Pitching + presentation skills; the ability to translate your work to clients with ease, clarity, and charisma

• Have attention to detail

• Be able to multitask while being focused on meeting monthly deadlines

• Be team oriented, have excellent communication skills, desire to collaborate, and have an entrepreneurial mindset

• Candidate should be in the NYC area or willing to relocate in 2026 to for co-creation of content with the team

What’s in it for you:

• Opportunity to be part of an awesome, small team of experts in social that value innovation, collaboration and excellence

• Work with fantastic, world class brands

• A flexible, supportive, and inclusive workplace culture

• $100,000–$120,000 annual salary, plus comprehensive healthcare benefits and participation in a 401(k) program

• 20 days PTO + sick days + 11 holidays + mini summer break + winter recess break

• Primarily remote with occasional in-person collaboration in office in New York City

• Summer Fridays early closing between Memorial Day and Labor Day

About OK COOL

OK COOL is a culture-first creative agency with teams in London, New York and Sydney. We specialize in social-native storytelling blending strategy, creativity and creator partnerships to help brands show up authentically where culture actually happens.

We’re a collective of strategists, creatives and tastemakers who don’t just follow the zeitgeist; we shape it. From insight-led campaigns to always-on content and paid social, we turn brands into culturally relevant voices that people want to engage with.

If you want to join a team that moves at the speed of culture, and defines it, OK COOL is where ideas become impact. OK COOL is a company of the Residence network. 

About Residence

Residence is a multidisciplinary network of companies with the shared vision of creating a thriving ecosystem to empower the creative community at large by nurturing rising talent, encouraging egoless creativity, and fostering community among its members. Including - Buck, Creative Lives in Progress (CLIP), Giant Ant, It's Nice That, Part and Sum, Wild and VTPro Design.